When starting your business, creating a high-quality logo might not seem like a top priority.
“Logos are for huge companies and brands.”
“Maybe I don’t even need a logo at all.”
“Having a logo will not help my business,” says the voice at the back of your head.
This voice couldn’t be more wrong. Your first task is to ignore this voice.
Take it from the experts, having a powerful logo is an integral part of making your business a successful one. The importance of a refreshing logo is right up there with having positive testimonials and top-notch products.
Here’s Us, The Best Branding Agency In India, Advising You Why Your Business Probably Needs A New Logo
Because a well-designed logo grabs attention instantly, makes a strong first impression, makes you stand out from your competitors, fosters brand loyalty, and is the foundation of your brand identity.
Let’s dive into each of these points one by one.
In an era where people’s attention has become so bite-sized, it is crucial for companies and advertisers alike to captivate their audience with content that will be memorable.
A well-designed logo can help you grab the attention of consumers and communicate your core values in an interesting way. You know, that short-attention-span thing? Well, it works to your advantage if you have a solid visual representation of what your company stands for.
The first impression your company makes on a potential customer is crucial. You only have one chance to get it right, and if you fail at designing an effective logo- whether it’s because of poor design or just not understanding what people want in this day and age – you’ve just alienated a potential customer base and basically tanked your business.
(We are kidding – sort of)
The more you can make a good first impression, the better. It’s your way of communicating ownership over whatever it is that you sell or specialise in and instantly grabbing their attention.
Successful branding is all about telling a story that will influence customers’ emotions – plain and simple.
The logo design of your company can be the foundation for building this narrative, which has been said before but needs to remain an important part of today’s society where people judge you within seconds based on their opinion on what they see as “brands”.
The colors, fonts, and tones of your logo are what will set you apart from other businesses.
Wanna Know How Important Are Colors In Your Logo Design? Click here to find out
Branding is about telling a story through all aspects – logos speak volumes so do them right!
Your logo leads the horse (your audience) to water(your business). It’s a point of identification; they use it as a symbol for what your brand does and how that makes them feel–instantly connecting sight with memory in an emotional way
Because a good logo is a visual, aesthetically pleasing element, it triggers a positive recall about your brand that the name of your company alone might not.
And, if we’re all being honest (again), some of your audience will likely forget the name of your business but they’ll immediately associate their memories with your logo.
You’re not like the other businesses in your city, are you? Dare to be different with your logo, because your company logo tells consumers why your business is unique.
A well-designed logo is more than just an aesthetically pleasing design. It can communicate everything from the company’s background (professional, relaxed) to their mission statement through a clever icon or font choice and color scheme that fits with what they stand for.
Your logo should be the heart of what you do- both convey your values and show consumers why you’re not like your competitors – you’re better.
Fitcrops is a premium fitness supplement brand based out of Bangalore. The market segment required a deep dive into understanding the user persona and target market.
The logo is structured in a way that makes it stand out yet resonates well with the target market. We created edgy designs with color pallets based on the Indian army that helps in building trust with bodybuilders and cross-fit athletes – A target market that is super conscious regarding the products they use.
Check Out These Incredible Examples Of Creative Packaging Designs
The brand identity for Vivaana was designed to match the contemporary theme of the hotel. We were asked to create an abstract design that is unique and scalable.
The logo design could be perceived and inferred differently by each individual. The design makes you think and hence creates a strong identity and association with the brand creating a recall with an extremely high retention span.
The brand identity for ARK studio was designed to match the contemporary tone which is predominantly the theme of ARK studio’s interior design style.
The logo was structured to stand out in a market that is dominated by typeface logos with minimal design.
The design elements on the logo though kept minimal have the unique usage of elements signifying the business that the studio operates within along with the initials A, R & K which gives the logo a distinct identity.
New York is the home not only to the leading rappers and hip-hop artists like Jay-Z, Run-DMC, 50 cents, etc. But also to the hustle culture. When we got the opportunity to brand this iced jewelry store from New York, you can imagine how excited we were.
The logo for Icedtag was designed to entice an audience that is looking for bling. The hip-hop culture in the city of New York resonates with most people living there because of the amount of struggle and the amount of success the city has to offer.
The icon of a monkey wearing some iced jewelry was incorporated to give it a funky cool vibe, which could also be used as a mascot. The typeface used is studded with diamonds to relate directly to the business and appeal to the target audience.
Altius Hospitals has been in service for over 16 years. They are pioneers and India’s Number 1 center of Laparoscopic Surgery.
When we got the project of rebranding Altius Hospitals, we were ready and excited for this extremely challenging project. We were not establishing a brand identity for a new brand, rather we had the challenge of re-branding one of India’s top hospitals in its domain, with an eminent legacy.
The design of the logo was ideated through the brand’s ultimate motto, to serve and save lives. This gave us the base thought process for the logo. This was then clubbed with the brand’s growth and legacy, and thus we fabricated the logo. The logo is therefore a combination of the organization’s abstract, science, and beyond.
Our interpretation – A classic monogram that symbolizes “Moksha” and inclusion of the letters M and S as per the client requirement.
The logo is instilled with the letter ‘M’ in the form of a heart and ‘S’ which when joined together forms a swastika which stands for good fortune. Interestingly enough, the fourth arm of a swastika is Moksha.
The Indian textile manufacturing sector on a whole has never been focused on creating an effective brand positioning, the root of this general behavior is due to the industry being non-consumer facing. But, as we move towards an economy driven by e-commerce, value propositions, digital presence, trust, and innovation, there are corporations that are taking advantage of being the early movers specifically in the textile manufacturing space.
When we got the project to structure the brand identity and design for Pal Exports, we wanted to create something that showcased the rich legacy of the business as it is not easy to find a company with such an interesting history as Pal Exports. The business was originally set up in 1952 and has been growing ever since with many successful decades under its belt.
With three manufacturing units in Bangalore, Mumbai, and Vapi, Pal Exports envisions creating a brand that defines its success not only through revenues, turnovers, and profits but largely by their contribution towards a better world.
One of our most creative and technical projects thus far, where we needed to understand the industry in depth.
As you can see, a logo is an integral part of building your business. Our logo designers and branding experts can help you create a unique and effective image to represent your company’s best qualities. Looking For The Best Logo Designers In India? We’ve Got Your Back.