What is UI - UX Design: A Comprehensive Guide.



7 min read

Who is the favourite singer of every UI/UX designer? Elvis Presley. Because the user experience is so smooth, you cannot help falling in love with (the website, app, or product.) In a nutshell, this is what UX/UX design is all about.

(To all those who didn’t get it, upgrade your playlist maybe. )

Whether you’re a designer, developer, or product owner, UX and UI design are amongst the most important elements you need to understand. Why? Because that can make or break your customer interaction.

Continue reading this guide to understand what is UI and UX design, their roles in creating a successful product, and how you can implement them in your projects such that users can’t help but fall in love with it.

What is UI/UX Design?

They are Durga Singh’s Karan and Arjun. Meaning they are part of the same segment but kinda have individual identities. These two disciplines overlap greatly and can be used interchangeably in some cases, but they are both important for creating a successful product.

UX design is the process of creating a product that is easy and intuitive to use.

UI design applies visual elements (like colours, fonts, and images) to create a seamless and functional user interface.

Designing a product that is easy to use and has a sleek, attractive interface is essential to creating a victorious outcome. If people cannot figure out how to use your product, or if it’s challenging to navigate, then it’s a product that no one will ever use. Think about yourself, if this blog wasn’t easy to read and navigate, would you make it so far?

Similarly, if a product has an unattractive or discordant interface, it can be tough for users to navigate the product. What’s more, if a product has an ugly (for lack of a better word) or awkward interface, people may assume that the product is inherently bad, even if it’s actually quite useful.

What's the difference between UI and UX design?

If “What is UI/UX design” has left you feeling a little overwhelmed, and you haven’t understood much, let us try again. This time we will help you understand the same concepts using a practical example.

Let’s take a thing you are well versed with –your house. Observe the overall design and layout of the house, including the area per sq ft, the flow, and structure of the house, the functionality of the place, etc. So far with us?

Now imagine you are selling this house. Everything you just observed is part of your product’s UX design.

UX design stands for User Experience. It ensures that a product, service, or website is easy to use and provides a good experience for those who use it. The goal of UX design is to understand the needs, wants, and limitations of the people who will use the product and to design it in a manner that makes it easy for them to accomplish their goals.

In simple terms, UX Design is all about making sure that a product is easy to use, efficient and pleasant for the user. It is about creating a positive experience for the user so they will want to use you (we mean the product) again. 

Now, let’s go back to your house (hahahahaha, wouldn’t you like that). No, we mean in your imagination. Notice how your bed is positioned or how you have decorated your walls with lighting, pictures, and all the cutesy stuff. The house’s decor and styling, including the colour schemes, textures, and visual details, make the house attractive and inviting to live in, right?

All of this you just recalled is what we call UI design. UI design stands for User Interface design. It is the process of creating the visual layout, look and feel of an application or website. It involves creating the buttons, menus, text, images, and other elements that users interact with.

UI design aims to make the application or website easy to use and visually appealing. In simple language, UI design is how a product looks and how easily people can use it.

Types of UI/UX Design

There are a few different types of UI and UX design, but the following are the most common.

1.Information Architecture (IA)

 Information architecture organizes your site’s content. This can include things like the order of your pages and the labels used on those pages.

2.Interaction Design (IxD)

Interaction design is the creation of click paths, animations, and other visual elements of your site. This is often broken into two sub-disciplines.

UX – UX design is a more general term that refers to the overall user experience on your site or application. This includes many of the elements above, but it’s a broader term that doesn’t refer to any one discipline in particular.

Critical Elements of UI/UX Design

The following are some of the most critical elements of creating a successful UI and UX design. While there are many other factors to consider, these are the most essential.

1.User Personas

User personas are fictional representations of your target market. They are created based on research into your customers’ demographics, psychographics, and other data.

2.User Flow

The user flow is the pathway a user takes from the beginning to the end of using your product. This can include where they click, how long it takes them to do specific tasks and other relevant information. 


A product’s navigation is how users will move between different pages or sections of the product. Navigations can be both visual and functional. 


A product’s navigation is how users will move between different pages or sections of the product. Navigations can be both visual and functional. 

5.UX/UI Test

A product’s navigation is how users will move between different pages or sections of the product. Navigations can be both visual and functional. 

Design Process and Best Practices

The design process varies from team to team, but most strategies will go through a few different phases, including ideation, research, sketching, and prototyping. Depending on the project, there may also be other phases, but the following sections will cover the most common ones.


In the ideation phase, you’ll generate most of your ideas for the product. Creating a few different concepts for your product will help you determine which one will be the most successful. 


Before moving on to the creation of concepts, you’ll want to finish the research phase. This research will give you insight into your target market and help you decide what features and functionality to include in your product. 


Once you’ve got your research completed, it’s time to move on to the sketching phase. This is where you’ll take the information you’ve gathered and create a few different concepts for your product. 


After sketching out some ideas and choosing the best one, it’s prototype o’clock. A prototype serves two purposes:

  1. It helps you test the design and functionality of your product.  
  2. It helps you decide if it’s worth moving forward with development.

FREE TOOLS for UI/UX designing

There are many free tools that are commonly used in UI/UX design. Some of them are:


A vector graphics editor and digital design tool primarily used for UI and icon design. It has a free plan that can be used for non-commercial projects. 

2.Adobe XD

A user experience design software developed and published by Adobe Systems, it has a free plan for personal use.


A browser-based interface design tool, it has a free plan with limited features. 

4.InVision Studio

A digital product design platform that allows designers to create interactive and responsive prototypes, it has a free plan for personal use. 


A wireframing, prototyping, documentation, and collaboration tool for web and mobile applications, it has a free plan for personal use.

6.Adobe Photoshop

A raster graphics editor for photo and image manipulation, it has a free plan for personal use.

7.Adobe Illustrator

A vector graphics editor, it has a free plan for personal use. 


A rapid wireframing tool that focuses on creating user interfaces quickly and easily, it has a free plan for personal use.


A web-based design and collaboration tool that enables the creation of wireframes, mockups, and prototypes.


A free and open-source image editing tool that can be used as a resort to Adobe Photoshop. 

Note that the limitations of free plans may vary. Some of these tools are free to use for non-commercial projects, while others have restrictions on the number of projects or features you can use.

In conclusion, by following the principles outlined in this guide, you are well on your way to becoming a master of UI/UX design. Remember, the user is king, and a dash of quirkiness never hurts anyone. So go forth and design with confidence and creativity! If you are looking for an easy way around, need guidance, or want to take your design skills to the next level, don’t hesitate to reach out to us. We are the leading experts in UI/UX and are here to help you achieve your design goals.