Vibin’ Festival was conceptualized as the largest Gen-Next Festival in India, curated by TribeVibe – a property of BookMyShow, for students aged between 13-25. The aim of the festival was to create an event exclusively for and curated by the student community. The event was organized across 7 cities in India with 50+ top artists across genres like music, dance, stand-up, poetry, and much more, and stalls across categories like food, fashion, art, and gaming.
Everything from the brand identity and communication to the space experience and website, really helped Vibin’ connect with its audience, making it a huge success, with several cities being sold out within days of the launch.
