A project from the FMCG sector, but this time with a crazy twist. We were approached by Coconext team to build their design and structural framework, along with store branding, Website User Interface, and marketing plan.
The Coconext project was tricky since it required us to position the product strongly for a particular market segment. There were complexities as the product was being sold in three different models kiosks, subscriptions, and a flagship store. Giving a unified brand identity that was fun, quirky and chill was one of the most challenging yet fun tasks we’ve had at Brandemic.