Roots

ABOUT

This was one of our most beautiful projects not just in terms of design but also in the thought behind the core business. Roots wanted to create awareness regarding the uncontrollable global pollution that is a cause of climate change by providing people with a zero-waste alternative to daily essentials.

SCOPE

INDUSTRY

Daily Essentials - D2C

CHALLENGES

Seamless &
One To Remember

01

To generate curiosity amongst the buyers with our branding regarding what the product stood for.

02

To create a strong brand recall amongst the consumers.

03

Integrate a seamless flow across the website so buyers can checkout quicker.

04

To integrate nudges to solve the biggest problem in E-com: abandoned carts.

SOLUTION

Emphasizing
On The Mission

Thin. Bold. Statement. – some of the few keywords that make this brand and its services stand out from each other. We developed a custom typeface developed for easier engraving and scalability. Furthermore, custom iconography was developed from the brand name itself – ‘ROOTS’.

From The Roots

IDENTITY

The ideation of the logo was done keeping the meaning of the name and the nature of the business in mind. The logo was derived by combining an icon and a custom typeface. Both the icons and the typeface can be used individually as well. The logo design incorporated the values and thought process behind the business along with making it memorable, iconic, and scalable.

A Smooth
Shopping Experience

WEB DEVELOPMENT

We went ahead and created a very unique-looking website that incorporated all the brand elements to build a strong recall. We emphasized the vision behind the company and the brand story to create a connection with the audience. Further, we integrated simple checkouts, seamless flow, and automated email systems to give a push to the entire sales process.

IMPACT

Changing
One Step At A Time

Roots became an instant hit amongst nature lovers and enthusiasts. We were able to generate sales in the first 5 days of launching the website. We got consistent sales, people could resonate with the brand story and found it easy to complete their purchases on the website.

Make The Move

REACH OUT

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YAS

Interior studio obsessed with design and detailing