Realtap

ABOUT

Real Tap is an award-winning luxury real estate brokerage firm from Bangalore. They cater to the most discerning clientele with a desire and demand for luxury real estate. Luxury real estate is undoubtedly one of the most exciting sectors to be a part of, so it’s no surprise that there are extremely few people who have made their mark in this competitive industry. To penetrate Luxury Real Estate you need to exhibit qualities like being trustworthy and offering quality service along with an innovative approach.

SCOPE

INDUSTRY

Real Estate - B2C

CHALLENGES

Penetrating
The Luxury Real Estate Market

01

Establishing Realtap as a luxury real estate brand.

02

The website needed a specific complex property filtration feature.

03

Bringing a touch of class and luxury to the brand because it was targeted towards NRIs and HNIs.

04

A special custom backend had to be built with functionalities that allowed the monitoring and updating of properties seamlessly.

SOLUTION

Appearances Matter

When you try to understand the consumer base for Realtap, it will appear very obvious that most of the target customer base would be high-end wealthy individuals with fine taste, and for them appearance matters… A lot! While branding Realtap, we were focused on creating an identity that reflected class, simplicity, and luxury.

Minimal
Yet Sophisticated

IDENTITY

The entire brand identity of Realtap, specifically the logo is a classic blend of minimalistic yet sophisticated type form focusing on the letter ‘A’ for distinction, with only one small embellishment to make it stand apart from any other symbol – golden lining running across its length culminating in what can easily be interpreted as protection or boundaries, symbolized by the base triangle. The sharp simplicity makes this elegant house emblematic of Grace and Discernment something truly special, sure to catch anyone’s eye.

WEB DEVELOPMENT

Class & Luxury

The Realtap website was designed to reflect class and luxury with a simple, sleek design for an enhanced experience. The website is also extremely easy to navigate and effective for lead generation. Custom filters allow you to see homes for sale in a new light while immersive banner images add depth of field so every detail stands out beautifully.

WEB DEVELOPMENT

IMPACT

Real World
Pay-Offs

The Realtap project was such a success that the client came back for another project within the same vertical.
PS: The Realtap website also won two website design awards – Foxglove and the Big Bang Awards.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

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