Urban
Interiors

by Urban Ladder

ABOUT

Urban Interiors is a business vertical by Urban Ladder specializing in interior design. Urban Interiors designs and customizes living spaces, and their goal is to customize your space into your ‘happy place’. From sprawling villas to tiny studios, they can help you transform your home into the one you’ve always dreamt of. Urban Interiors is looking to be a key player in the interior design industry. The Indian interior design market was worth USD 23.2 Billion in 2020 and is further projected to reach USD 38.2 Billion by 2027, at a CAGR of 7.4% during 2021-2027 (forecast period).

SCOPE

INDUSTRY

Interior Design - Service/B2B/B2C

CHALLENGES

Cracking The
Right Identity

01

Urban Ladder is a leader in the furniture space and hence cracking the right brand identity for Urban Interiors was a challenge.

02

Comprehensive competitive analysis of global moguls.

03

Creating isometric design layouts for all types of furniture and explainers and make it scalable.

04

To seamlessly integrate the brand language of Urban Ladder into Urban Interiors.

SOLUTION

Convenient & Functional

We wanted to make sure we were able to maintain the essence of the urban ladder brand, but we also wanted to bring in innovation. That’s why we chose modular and isometric flow for the iconography.

Geometric & Minimal

IDENTITY

The logo has been designed taking inspiration from modular and contemporary structure of staple pieces by Urban Interiors. The type is geometric and dynamic. Subtle elements like curved letters are infused within the brand wordmark to make it eye pleasing and comfortable to look at. To add dimension, elements resembling products provided are combined. The color palette is revised keeping in mind the past and future goals of Urban Ladder.

The Ladder To
A Hassle-Free Makeover

DIGITAL MARKETING COLLATERALS

The entire brand identity was scaled to the digital marketing collaterals like the landing page and the emailers.
The logomark in Urban Interiors is inspired by the structure and shape of services provided by the brand. Inside a modular home, the stairs are representative of moving towards innovation and comfort. Doning one’s house with urban interiors, they can expect to always be moving up with trends and evolving. It is inspired by the modular products and the best service and quality. Moreover, it gives the perfect subtle hint to Urban Ladder.

INTERIOR BRANDING

Innovative Designs
Packed With Comfort

We also did the entire interior branding of Urban Interiors by creating frames and explainers for their products. We designed ergonimcally designed wardrobes paying special attention to storage solutions as a way to cut down the clutter.

IMPACT

Innovative. Dynamic. Modern.

The UI and design system we built for Urban Ladder helped them successfully launch their interior wing, also giving them a competitive edge amongst the other prominent interior brands. The interior branding we did for Urban Interiors was scaled to Urban Ladder’s most salient interior stores. Huge marketing efforts were made to launch Urban Interiors using the vast database of Urban Ladder.

Make The Move

REACH OUT

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