K’luxe is a beauty and skincare brand that promises its users high quality and healthy products that would make them look and feel glamorous. Hence, the brand was positioned as a luxurious skincare brand that uses a minimalistic approach for its visual identity.
The colours, gold, and terracotta, were inspired by the raw and glamorous aspects of nature. These neutral colours blend with other warm tones to give each product an identity of its own.
The K’Luxe website was built keeping all brand elements and the vibe of the brand in mind. We ensured a seamless user experience that minimised clicks and solidified the positioning.