Untangle was a visionary project created with the intention of making quality therapy accessible to all. With a talented team of professionals, Untangle addresses any and all mental health concerns in a comfortable space. Based out of Bangalore, India, they have an office built to provide comfort and therapy to all of their patients and they also provide their services online for convenience and accessibility. Along with professional help for individuals, they also assist in support group activities.
To make the brand look inviting in a way that brings comfort to potential consumers of the service, while also maintaining a professional image.
Creating seamless designs that make sense contextually and bring out the brand image of Untangle.
We had to make sure the message we conveyed through the website was clear and concise while maintaining a flow that leads potential consumers to opt for the service.
We also wanted to make the brand stand out as one-of-a-kind to ensure a long-lasting brand experience for all.
Establishing the right brand identity involved emulating two things in particular: comfort and credibility. We wanted to cement that the brand was for all and achieved doing so by bringing out these aspects of Untangle.
We used comforting custom illustrations to position the service well. The illustrations were crafted specifically to portray calmness. We also used motion animation in certain places to give the brand a unique and cozy feel.
The website for Untangle was scaled and designed to make the brand stand out and also help streamline the process of getting in contact with the team. We also made it informative, helping consumers book their first sessions.
With the branding and website design exercise, we were able to position Untangle effectively, giving it the right balance and appeal. Mental well-being is a space we are incredibly passionate about and working with ventures like Untangle, who really understand the depth of the subject is always a learning experience.