Pal Exports

ABOUT

Pal Exports is a pioneer in the fabric and apparel manufacturing industry with a rich legacy. The business was originally set up in 1952 and has been growing ever since with many successful decades under its belt. With three manufacturing units in Bangalore, Mumbai, and Vapi, Pal Exports envisions creating a brand that defines its success not only through revenues, turnovers, and profits but largely by its contribution towards a better world.

SCOPE

INDUSTRY

Textile Manufacturing - B2B

CHALLENGES

Defining
The Legacy

01

The colour palette had to be inviting and subtle as we were dealing with the B2B segment.

02

We had to create a unique logo for the client that comprised an element of the business line along with a unique typeface.

03

The website content had to have a crisp tone defining the 70+ year legacy of the business.

04

The textile manufacturing industry is not generally big on branding, hence we had to set a benchmark which was a challenge.

SOLUTION

Global Positioning

We wanted to position Pal Exports as a global company that is trustworthy and a benchmark of quality. The branding exercise targeted large suppliers, contractors, and distributors in the textile industry who rely on trust, history, and the management of the company to make purchase/alliance decisions.

A Distinguished Identity

IDENTITY

To create a distinguished identity, we created a logo with an icon within the typeface showing the core business of the brand, the color palettes were chosen to further solidify the trust element of the brand and create a strong recall value that would position the brand globally.

WEB DEVELOPMENT

A Lead Magnet

We created an impactful website to really showcase the offerings of Pal Exports. The website was also extremely easy to navigate and effective for lead generation.

WEB DEVELOPMENT

IMPACT

Making
A Global Brand

The revamp of Pal Exports effectively positioned it as a global brand that could cater to global standards allowing it to further expand its reach and dominance.

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REACH OUT

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