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Lief Care

VISIT SITE
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ABOUT

Lief is a care management company based in the United Kingdom. Lief is dedicated to providing innovative care management solutions that empower care providers to deliver efficient and streamlined care, reducing administrative burdens. Their mission is to enhance the lives of vulnerable children by offering cutting-edge technology that simplifies care management.

SCOPE

  • Branding
  • Visual Identity
  • Brand Communication
  • Web UI/UX
  • Web Development

INDUSTRY

Wellbeing & Care Management

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CHALLENGES

Combining
Aesthetics With Functionality

01

Building a brand language that would elevate the personality of the brand.

02

Effectively communicating all the offerings of the brand.

03

Simplifying a complex chain of communication and functionalities on the website.

04

Communicating the essence of the brand through an iconic logo.

SOLUTION

Holistic
Design System

We created a clean and minimal design with a color palette that would make the brand’s identity subtle yet significant. We introduced sharp brand patterns that could flow across multiple brand collaterals, making the recall stronger.
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An Iconic Logo

IDENTITY

Since Lief sounded a lot like leaf, we crafted a logo that created a recall in people’s minds. Another reason for choosing a leaf as the logo structure was because it signifies hope, growth, peace, and life, which also happens to be the alternate pronunciation of the word Lief (smart, eh?).
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Handcrafted
Illustrations

WEB ILLUSTRATIONS

Since the entire website was kept pretty minimal due to the prominence of detailed content, we introduced custom illustrations to make the website more interesting and user-friendly.
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Goal-Driven Website

WEB DEVELOPMENT

The website for Lief was carefully designed to effectively communicate all the offerings of the brand while focusing on building trust and positioning itself effectively.
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IMPACT

A Well-Rounded
Branding Exercise

All the elements of the brand came together seamlessly, creating a holistic experience and establishing a strong identity for the brand, creating a solid positioning for Lief.

Make The Move

LET'S COLLABORATE

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!
LET'S COLLABORATE

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FIND US

49, 1st Cross Rd, 5th Block,
Koramangala, Bengaluru - 560095

CONNECT

info@brandemic.in

+91 90087 58448

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