With the above-stated challenges, we did a deep-dive competitor analysis and understood that we needed to position the offerings in a way that would generate interest and use social proof along with the company’s achievements in order to drive conversion.
We used a clean layout with white spacing and illustrations to explain the product and its benefits. Traditionally, all finance-related websites were extremely text-heavy. We wanted visitors to get curious about the product and generate curiosity, hence we refrained from explaining too much on the entire website, instead, we opted to make it extremely simple and combined the design with a punchy copy and important statistics to communicate effectively, establish the brand and its offerings.
To make the website more interactive, we also added animations to the illustrations throughout the website. We designed custom icons that helped in effective communication and keeping the website crisp.