If you’ve been living under a rock and don’t know what the Big Bang Awards are, don’t worry we’ll help you out.
The Big Bang Awards were created to recognise excellence in the fields of advertising, media, digital, and marketing. The Awards are given out by the Advertising Club Bangalore, one of the oldest and most respected advertising clubs in India.
Brandemic Makes A Bang Ad Club Bangalore announce, The Big Bang Awards have been given out for over two decades, and they continue to be one of the most prestigious awards in the industry celebrating creative excellence.
The high power jury, as in previous years, comprises of eminent advertising, media and marketing professionals, people drawn from across the country and the APAC region.
Brandemic took over the prestigious “Big Bang Awards” presented by Meta in our purple hoodies winning 3 awards across 2 categories, it was an absolute honor sharing the podium with some of the biggest brands in the branding, marketing, and advertising space. We bagged silver and bronze for Best Corporate Website design for Realtap and Pal Exports respectively and a bronze for brand identity design category for Pal Exports.
Real Tap is an award-winning luxury real estate brokerage firm from Bangalore. They cater to the most discerning clientele with a desire and demand for luxury real estate.
Luxury real estate is undoubtedly one of the most exciting sectors to be a part of, it is also extremely competitive and trust-driven, and difficult to penetrate. When you try understanding the consumer base for Realtap, it will appear very obvious that most of the target customer base would be high-end rich individuals with fine taste, and for them appearance matters… A lot!
When it came to the website, we were focused on creating an identity that reflected class, simplicity, and luxury. The entire website is a classic blend of minimalistic yet sophisticated design. The sharp simplicity makes the website something truly special, sure to catch anyone’s eye.
Pal Exports is a pioneer in the fabric and apparel manufacturing industry with a rich legacy. The business was originally set up in 1952 and has been growing ever since with many successful decades under its belt. With three manufacturing units in Bangalore, Mumbai, and Vapi, Pal Exports envisions creating a brand that defines its success not only through revenues, turnovers, and profits but largely by their contribution towards a better world.
The project was a bit tricky as the Indian textile manufacturing sector as a whole has never been focused on creating an effective brand positioning. We wanted to position Pal Exports as a global company that is trustworthy and a benchmark of quality.
The color pallets were chosen to further solidify the trust element of the brand and create a strong recall value that would position the brand globally. The branding exercise targeted large suppliers, contractors, and distributors in the textile industry who rely on trust, history, and the management of the company to make purchase/alliance decisions.
In order to be as simple and effective as possible, the website was designed with a clean layout that is aesthetically pleasing while being a huge lead magnet.
It was an honour to be awarded in front of India’s biggest creative agencies. We met amazing people, and it was great to rock our purple hoodies. We look forward to continue meeting more amazing people and doing more great work in the future. Thank you for this award!