Rare
Cassettes

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ABOUT

NFTs or Non-Fungible Tokens have taken the world by storm. With the evolution of blockchain technology and cryptocurrencies, particularly ETH, authentication, and rightful ownership of digital assets are now becoming possible. Rare Cassettes is the brainchild of a designer known as Motionetic. When we had the opportunity to brand Rare Cassettes – as a company, with youngsters always looking forward to learning about new “cool” stuff, we were super intrigued and excited about this project.

Rare Cassettes acts as a utility by issuing a limited number of these “rare cassettes” which allow you to receive drops (digital collectibles) every once in a while which can be collected or auctioned.

SCOPE

INDUSTRY

NFT - D2C

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CHALLENGES

Visualizing
The Future

01

To thoroughly understand the inner workings of the NFT market.

02

Since Rare Cassettes is by a designer himself, it was a challenge to impress another creator and visualize his identity of the future.

03

Coming up with the over-arching theme.

04

Designing an identity that could scale into a lot of NFTs.

SOLUTION

Rare & Pop

The logo for Rare Cassettes is as rare as the product itself, one of the most poppy logos we have done in a long long time. The design style used was retro and neon. Each color variant has its own unique price and underlying reward system and rarity.
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IMPACT

Keep Calm
& Collect Your NFTs

The whole series of NFT drops by Rare Cassettes was based on the brand identity we created for them. Rare Cassettes got listed on one of the most prominent NFT marketplaces and was trending multiple times there. The NFTs were priced at 1 ETH and saw a significant increase in the listing prices on the subsequent drops.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

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