Quant Momo

ABOUT

QuantMomo aims to provide individuals with the knowledge and tools they need to engage in investing using a structured and rule-based methodology. In contrast to the investment approach, where the effects of market unpredictability and various factors often lead to financial losses, QuantMomo advocates for adopting a rules-based investment system. They offer an array of products and services crafted to begin the application of rules-based investing. Among these are many algorithmic strategies designed to help investors in navigating the investment landscape. Also, an innovative app compatible with both mobile and desktop devices is a product pool they dip their hands into!

SCOPE

INDUSTRY

CHALLENGES

Building
Brand Equity

01

Algorithmic trading sounds complicated enough, and all the players in the segment have a very serious positioning with complicated communication. Hence, we wanted to do something totally different…

02

To position the brand as an easier and more effective alternative to traditional investing.

03

To make the brand convey their message without over-complicating the language and message.

04

To stand out against competitors and present a unique front with a fun yet informative interface.

USER PERSONAS

Diverse User Portfolio

Combining insights from QuantMomo along with our expertise and research, our UX was designed to enhance the overall experience of users of the website. We created multiple personas and performed rigorous user testing to bring the ultimate user experience to life. Infused with the core principles of QuantMomo’s disciplined methodology, we crafted an interface that connects with our users and equips them to effortlessly make well-informed decisions.

Avinash Kumar

38 Years • Female • B.Tech • Bangalore

BEHAVIOUR

Avinash Kumar is a 38-year-old male residing in Bangalore, India. He holds a B.Tech degree and has spent most of his career working in the IT industry. Rajesh is approaching retirement and is looking for investment solutions that can help him secure his financial future and generate passive income.

BEHAVIOUR & PAIN POINTS

Avinash has limited experience in financial markets and is concerned about making costly investment mistakes. He seeks an investment advisor who can provide him with clear and straightforward investment strategies tailored to his risk tolerance.

GOALS

Avinash’s primary goal is to generate a stable source of passive income during retirement. He is interested in strategies that focus on wealth preservation while providing consistent returns to support his post-retirement lifestyle.

Aisha Patel

32 Years • Female • MBA • Hyderabad

BEHAVIOUR

Aisha is a 35-year-old female based in New York with an MBA background. She works in a corporate job with long hours and is passionate about financial planning. She values well-informed and data-driven investment decisions and is always on the lookout for opportunities to grow her wealth.

BEHAVIOUR & PAIN POINTS

Aisha is knowledgeable about finance but lacks the time to actively manage her investments due to her demanding career. She seeks an investment advisor who can provide her with rules-based strategies that align with her financial goals and risk tolerance.

GOALS

Aisha’s primary goal is to build a diversified investment portfolio that generates consistent returns over time. She is interested in strategies that minimize risk and offer long-term financial security.

Rahul Rajesh

25 Years • Male • MBBS • Mumbai

BEHAVIOUR

Rahul is a 32-year-old male based in Mumbai with a background in medicine, holding a MBBS degree. He practices medicine for approximately 5-6 hours a day at multiple locations in the city. His professional life keeps him occupied, and he values efficient investment advice that aligns with his busy schedule.

BEHAVIOUR & PAIN POINTS

Rahul seeks investment solutions that are easy to understand and implement, given his demanding work hours. He may not have the time to delve into complex financial strategies. He values simplicity and convenience in his investment choices.

GOALS

Rahul aims to build a financially secure future despite his busy schedule. He is looking for investment options that allow him to grow his wealth without requiring excessive time and effort on his part.

A Blue Chip
Investment

ILLUSTRATIONS

We used illustrations of a robotic momo to give the brand image a sense of whimsy while also not distracting from the overall message of the website. The Momo mascot was designed to effectively portray the ease of use of the platform.

NO SETTLEMENTS HERE

We wanted to show a website that flows as effortlessly as a rule-based approach to investing.

Uncomplicating The Communication

Enabling Interactions

We wanted to build and ensure engagement and intractability throughout the brand’s presence.

Hitting All Targets

WEB DEVELOPMENT

We worked on making the platform for QuantMomo look both visually attractive and fulfillingly informative. We used bold colours for bases and texts to make the information jump out of your screen and stay with you.

IMPACT

Set For
A Bull Run

Our work with QuantMomo proves that the right branding, communications and web development services can help in creating clear distinction and unique positioning. QuantMomo is seeing massive traction and is all set for a massive bull run.

Make The Move

LET'S COLLABORATE

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

Quant Momo

ABOUT

SCOPE

INDUSTRY

CHALLENGES

Building Brand Equity

01

02

03

04

USER PERSONAS

Diverse User Portfolio

Avinash Kumar

38 Years • Female • B.Tech • Bangalore

BEHAVIOUR

BEHAVIOUR & PAIN POINTS

GOALS

Aisha Patel

32 Years • Female • MBA • Hyderabad

BEHAVIOUR

BEHAVIOUR & PAIN POINTS

GOALS

Rahul Rajesh

25 Years • Male • MBBS • Mumbai

BEHAVIOUR

BEHAVIOUR & PAIN POINTS

GOALS

A Blue ChipInvestment

ILLUSTRATIONS

NO SETTLEMENTS HERE

Uncomplicating The Communication

Enabling Interactions

Hitting All Targets

WEB DEVELOPMENT

IMPACT

Set For A Bull Run

Make The Move

REACH OUT

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An iconic club with legendary members

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© 2024 Brandemic. All rights reserved.

FIND US

CONNECT

STAY UP TO DATE

© 2024 Brandemic. All rights reserved.

Building
Brand Equity

A Blue Chip
Investment

Set For
A Bull Run

More Good
Stuff