Harihar

ABOUT

Harihar Cast Components, Earlier known as Smitha Enterprises, are in the Foundry Business since 1996. They are situated in Harihar, which is 280 KM from Bengaluru, The capital of Karnataka. They are one of the major players in supplying Cylinder Heads and Liners for the automotive industry. Harihar Cast Components, is headed by Mr MS ARUN who has a very rich experience in the Foundry Industry, Harihar Cast Components employees around 300+ people who have an experience of atleast 5+ years in the business.

SCOPE

INDUSTRY

Automotives

CHALLENGES

Balancing Tradition
With Modernity

01

Navigating the challenge of modernizing a legacy foundry business while preserving its traditional roots in the automotive industry.

02

Communicating the intricacies of casting services
through design.

Communicating the intricacies of casting services through design.

03

Striking a balance between a visually appealing design and a memorable, impactful representation of Harihar Cast Components in a competitive market.

04

Developing the branding to symbolize trust, strength, and a strong bond, encapsulating the essence of the company’s values and reliability.

SOLUTION

Forging
Excellence

Harihar Cast Components’ brand identity encapsulates a modern aesthetic for a legacy foundry business. Vibrant orange and grey tones evoke the cast iron process, creating a visually striking representation of the automotive casting industry. The brand icon, an H nestled within an emblem, conveys trust, strength, and a strong bond, symbolizing the company’s commitment to quality and reliability.

IMPACT

Bringing Purely
Positive Changes

The redesigned brand identity elevated Harihar Cast Components’ visual presence, establishing a modern yet authentic image. The use of distinctive colors and the iconic emblem contributed to increased brand recognition, emphasizing trust and strength. The collaterals effectively conveyed the company’s services, fostering a stronger connection with clients and reinforcing its position in the automotive casting sector.

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