Equipp was conceptualized with the mission to make great tech accessible for anyone and everyone. Buying tech can be expensive, inefficient, and unsustainable. Equipp offers affordable subscriptions that are flexible enough to fit into our lives while being planet-friendly at the same time. Equipp is one of the first companies in India to be renting out high-end products like laptops, iPads, PlayStations, and more via a web and mobile app.
SCOPE
Website UI/UX
App UI/UX
Brand Communication
Brand Identity
INDUSTRY
Tech Rental - B2B/B2C
CHALLENGES
Understanding The Industry In & Out
01
Understanding the rental model thoroughly to enable a smooth user experience.
02
Collaborating and understanding the tech stack and possibilities.
03
Our most complex task was building the KYC workflow as the amount of drop-offs that happen during the KYC process is very high.
04
To understand gaps in the competition and better it.
05
Understanding the checkout process for rental products.
USER PERSONAS
Deep Diving into Research
Our team did a user persona research of 50-60 individuals, between the range of 20-49, this ranged from students, working professionals, and heads of corporations.
Harsh
20 Years • Male • Engineering Undergrad/Freelancer • Delhi
WORKING HOURS
4-5 Hrs/day
BEHAVIOUR
Goes to his college during the day
Freelances at night as a video editor
Follows viral posts
Doesn’t take care of his health
PAIN POINTS
His laptop crashes when trying to run a heavy software
Doesn’t have enough money saved up for a new high-end laptop.
GOALS
His goals is to complete his college while working on his skills on the side – freelancing as a video editor. He wants a laptop that will enable him to take on huge projects.
Shikha
25 Years • Female • Business Owner • Bangalore
WORKING HOURS
14 Hrs/day
BEHAVIOUR
Recently started a new design agency
Has to do a lot of hiring
Follows entrepreneurs
Is ambitious
PAIN POINTS
Employees demand a laptop while joining
Lack of funds
GOALS
Her goals are to provide the best services to her clients and not be limited by the technology aspect.
Abhinav
24 Years • Male • Working Professional/Digital Marketer • Bangalore
WORKING HOURS
12 Hrs/day
BEHAVIOUR
Commutes for work
Struggles to keep up at work
Follows viral posts
PAIN POINTS
Laptop crashes a lot
Laptop heats up when trying to run ads
The laptop is buly and a pain to carry
GOALS
His goals are to excel at his work and not get frustrated and stressed while working.
Making Things Interesting
ILLUSTRATIONS
We designed custom illustrations and motion animations to add an interesting dimension to an otherwise clean and minimal design.
CLEAN AND MINIMAL
The design was kept minimal with a lot of white space as we were directed to steer clear of dark themes, reflecting the exclusivity of their products.
Copper For A Touch Of Luxury
Solving For KYC
We built a system where if people did not have all the data and documents at one time they could come back later to start from where they left the KYC process.
Check This Out
We enabled an extremely easy-to-navigate checkout process, helping in driving conversions.
Synergetic Scaling
We designed custom illustrations with motion animation and custom icons to scale the identity to the website.
IMPACT
Making The Smart-er Decision
The app solved a significant problem for individuals who wanted to own high-end electronic products but were financially limited. It also brought much-needed transparency to the tech rental market. The clean layouts and seamless design of the app and the website helped Equipp gain the right traction.
