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Equipp

VISIT SITE
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ABOUT

Equipp was conceptualized with the mission to make great tech accessible for anyone and everyone. Buying tech can be expensive, inefficient, and unsustainable. Equipp offers affordable subscriptions that are flexible enough to fit into our lives while being planet-friendly at the same time. Equipp is one of the first companies in India to be renting out high-end products like laptops, iPads, PlayStations, and more via a web and mobile app.

SCOPE

  • Website UI/UX
  • App UI/UX
  • Brand Communication
  • Brand Identity

INDUSTRY

  • Tech Rental - B2B/B2C
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CHALLENGES

Understanding The
 Industry In & Out

01

Understanding the rental model thoroughly to enable a smooth user experience.

02

Collaborating and understanding the tech stack and possibilities.

03

Our most complex task was building the KYC workflow as the amount of drop-offs that happen during the KYC process is very high.

04

To understand gaps in the competition and better it.

05

Understanding the checkout process for rental products.

USER PERSONAS

Deep Diving into Research

Our team did a user persona research of 50-60 individuals, between the range of 20-49, this ranged from students, working professionals, and heads of corporations.

Making Things
Interesting

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ILLUSTRATIONS

We designed custom illustrations and motion animations to add an interesting dimension to an otherwise clean and minimal design.
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CLEAN AND MINIMAL

The design was kept minimal with a lot of white space as we were directed to steer clear of dark themes, reflecting the exclusivity of their products.
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Copper For A Touch Of Luxury

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Solving For KYC

We built a system where if people did not have all the data and documents at one time they could come back later to start from where they left the KYC process.

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Check This Out

We enabled an extremely easy-to-navigate checkout process, helping in driving conversions.

Synergetic Scaling

We designed custom illustrations with motion animation and custom icons to scale the identity to the website.
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IMPACT

Making
The Smart-er Decision

The app solved a significant problem for individuals who wanted to own high-end electronic products but were financially limited. It also brought much-needed transparency to the tech rental market. The clean layouts and seamless design of the app and the website helped Equipp gain the right traction.

Make The Move

LET'S COLLABORATE

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

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FIND US

49, 1st Cross Rd, 5th Block,
Koramangala, Bengaluru - 560095

CONNECT

[email protected]

+91 90087 58448

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