EMO

Facilitator In The Fast Growing EV Industry

Metallic 3D text spelling 'EMO' on a dark matte surface with reflections.

ABOUT

EMO is a deep-tech mobility firm that is building safe, powerful battery packs to enable mass EV adoption. EMO’s mission is to design, develop & commercialize cutting-edge technology for the masses, focusing on safety, reliability & performance.

SERVICE

Branding

Visual Identity

Brand Communication

Web UI

Video Production

INDUSTRY

EV - B2B

Black and blue electric scooter with a matching black and blue helmet placed on the seat, set against a background with large white letters spelling 'emo'.

Two business cards with rounded corners; the front card is light grey with placeholder text including a name, phone number, and address, and a dark vertical stripe with the word 'emo' and contact info; the back card is black with the word 'emo' in gradient blue and white letters on a blue background.

Black and blue motocross helmet with a visor and the word 'emo' in white on the side.

CHALLENGE

Positioning Is Everything

To make the brand look futuristic as well as minimal at the same time.

To stand out from the other players in the EV market.

To make the typography strike a balance between legibility and interest.

To position EMO as a highly futuristic tech brand.

Two overlapping letters with the heading 'emo' at the top left, one letter in white with black text and one in black with white text, both addressed to Mr. Valencia and signed by John Powell.

Black and blue rectangular device with vertical grill-like patterns and the text 'emo' embossed on the front center.

SOLUTION

Minimal. Classy. Electric

The logo is a minimalistic design with a touch of futurism to create an impression that is both trust-building and vibrant. The logo was created as a typeface to keep minimalism in the focus and establish the brand as a futuristic brand. Going in the typeface direction also let the logo be more visible. The colours cerulean blue and alice blue, used for the gradient, are inspired by electricity, which is usually represented by the colour blue.

Horizontal color palette with eight vertical bars showing a gradient from blue to light purple with a black and white bar in the center.

A modern sport motorcycle with a black, white, and blue color scheme, shown at an angle with visible front and right side, set against a background with large letters spelling 'emo' in white on blue and black diagonal panels.

Laptop on a dark surface displaying a website with blue and black product images and text reading 'Sleek, Durable Incredibly Cool!' alongside buttons for 'Discover More' and 'What's New'.

Website homepage for EMO showcasing the ZEN Pack with a large image of the product on a dark to blue gradient background and navigation menus for Products, Subscription, About Us, Roadmap, People, Help, and Login, plus a Discover More button.

Close-up of a blue and black portable device with textured grip and connector port on a blue background, with large white text reading 'ZEN PACK' and smaller text with a pre-book button, followed by 'COMING SOON' below.

BRAND EXPERIENCE

A Future-Ready Experience, Built for Electric Mobility

We created a cohesive brand experience for EMO that brings together futuristic design, intuitive digital experiences, and clear brand communication. From visual identity and iconography to web UI and motion, every touchpoint was designed to make advanced battery technology feel simple, reliable, and ready for the future.

IMPACT

Futuristic Design That Sets The Brand Tone

With the entire branding exercise of EMO, we were successfully able to position the product as a futuristic and deep-tech brand, and the market received the design really well.

The design reflects the core values of the company: technology, innovation, and a mission to commercialize cutting-edge technology for the masses.