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EMO

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ABOUT

EMO is a deep-tech mobility firm that is building safe, powerful battery packs to enable mass EV adoption. EMO’s mission is to design, develop & commercialize cutting-edge technology for the masses, focusing on safety, reliability & performance.

SCOPE

  • Branding
  • Visual Identity
  • Brand Communication
  • Web UI
  • Video Production

INDUSTRY

EV - B2B

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CHALLENGES

Positioning
Is Everything

01

To make the brand look futuristic as well as minimal at the same time.

02

To stand out from the other players in the EV market.

03

To make the typography strike a balance between legibility and interest.

04

To position EMO as a highly futuristic tech brand.

SOLUTION

Minimal. Classy. Electric.

The logo is a minimalistic design with a touch of futurism to create an impression that is both trust-building and vibrant. The logo was created as a typeface to keep minimalism in the focus and establish the brand as a futuristic brand. Going in the typeface direction also let the logo be more visible. The colours cerulean blue and alice blue, used for the gradient, are inspired by electricity, which is usually represented by the colour blue.
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Crisp And Clear

IDENTITY

We used white spaces, gradients, and tints to carefully craft EMO’s brand identity.
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More Than
Just A Logo

ICONOGRAPHY

The elements of the logo were also scaled into iconography. We created dynamism with the letter ‘O’ for it to be scaled into elements from the core business line making it identifiable with the EV industry.
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Designed
For Tomorrow

WEB UI

Minimalism
At Its Best

We built the EMO website with a clear focus on the brand’s image and website elements. We made sure that the site was easy to navigate, with minimal clicks needed to get from one page to another. We also ensured that all interactions had some touch of futurism.
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IMPACT

Futuristic Design
 That Sets The Brand Tone

With the entire branding exercise of EMO, we were successfully able to position the product as a futuristic and deep-tech brand, and the market received the design really well.

The design reflects the core values of the company: technology, innovation, and a mission to commercialize cutting-edge technology for the masses.

Make The Move

LET'S COLLABORATE

REACH OUT

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FIND US

49, 1st Cross Rd, 5th Block,
Koramangala, Bengaluru - 560095

CONNECT

[email protected]

+91 90087 58448

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