Chins Coffee

Coffee with a Little Character

ABOUT

Chin’s Coffee is a playful café concept born from the Chin’s and Chinlung universe, bringing its familiar irreverence into a space built for coffee, conversation, and good company. Casual, energetic, and packed with personality, it turns the everyday coffee run into something with a little more character. At its heart is a social space that takes its coffee seriously without taking itself too seriously.

SERVICE

Branding

Mascot Design

Spatial Branding

Collaterals

INDUSTRY

F&B / Hospitality

CHALLENGE

Keeping It in the Family

Giving Chin’s Coffee a personality of its own while retaining a recognisable connection to Chin’s and Chinlung.

Bringing coffee culture into the brand’s irreverent, youthful world without slipping into familiar café territory.

Turning the mascot from a graphic device into a character capable of carrying stories across the experience.

Creating an identity that could travel naturally from cups and collaterals into signage, surfaces, and the physical space.

SOLUTION

Brewing Up a Whole World

We gave Chin’s Coffee an expressive identity with enough personality to fill the room. The mascot became a recurring character, popping up across packaging, collaterals, signage, and spatial moments with a life of its own. Bold graphics and playful applications carried the same energy throughout, turning the café into a world people could recognise before they even took the first sip.

BRAND EXPERIENCE

Character in Every Corner

The brand was designed to be encountered everywhere, from what you hold in your hand to what surrounds you in the café. The mascot leads the way, while graphics, surfaces, signage, packaging, and collaterals keep revealing little moments of personality, making the physical space feel unmistakably Chin’s Coffee.

Live Preview of the Website

Interact with the real interface and navigate it just as a user would.

google.com

Open laptop with a blank white screen and a black bezel with camera notch at the top center.

Front view of a black smartphone frame with a blank dark screen and a pill-shaped notch at the top center.

IMPACT

Worth Staying for Another Cup

Chin’s Coffee takes the equity of an existing universe and gives people a new way to experience it. The character-led system creates stronger recall across every touchpoint, while the spatial identity turns a coffee stop into a destination with enough personality to keep people looking, engaging, and coming back.
FolioEx positioned itself for those who move with intent in a space that rarely does.