Chins

Old Bangalore, New Stories

ABOUT

Chins by Chin Lung is the seventh outlet of Bangalore's iconic Chin Lung legacy, bringing decades of local character into a fresh, immersive dining experience. Rooted in the city's nostalgia and old-school charm, the restaurant introduces a new personality to a name that generations of Bangaloreans have grown up with.

Spread across two floors, Chins brings together distinct moods, playful storytelling, and the familiar Chin Lung mascot, creating a space where old memories meet new experiences.

SERVICE

Branding

Spatial Branding

Collaterals

Packaging

INDUSTRY

F&B / Alcobev

CHALLENGE

Keeping The Legacy Alive

Giving the seventh Chin Lung outlet a distinct personality while preserving the familiarity that made the original brand iconic.

Bringing old-school Bangalore nostalgia into a contemporary restaurant experience that appeals to a new generation.

Creating two distinct floor experiences without losing the visual connection between them.

Extending the brand's personality across spatial graphics, visual assets, and takeaway packaging while keeping everything cohesive.

SOLUTION

A Familiar Face With Many Stories

We brought the Chin Lung mascot into a whole new world, letting it take on different roles, settings, and expressions across both floors. Each level was given its own atmosphere, with spatial graphics and visual storytelling drawing from old Bangalore's character and nostalgia. Branding, visual assets, and takeaway packaging carried the same personality throughout, making every corner feel like another chapter of the Chin Lung story.

BRAND EXPERIENCE

Two Floors Yet One Legacy

The restaurant was designed to reveal its personality as people move through it. Each floor carries a different mood, with the mascot appearing in playful new contexts while familiar references to Bangalore's past tie everything together. From the walls and spatial details to the packaging that leaves with every order, the identity keeps the Chin Lung universe alive across the entire experience.

IMPACT

A New Chapter For An Old Favourite

Chins gives a familiar Bangalore name a fresh reason to be discovered. The two-floor experience brings new energy to the Chin Lung legacy, creating a restaurant that invites people to explore its stories as much as its menu. With nostalgia woven into every touchpoint, the seventh outlet carries decades of familiarity into a new generation of memories.