Oohmami

Where Every Night Finds Its Flavour

ABOUT

Oohmami is a premium Pan-Asian restaurant and cocktail bar that brings together bold flavours, vibrant energy, and contemporary dining under one roof. Located within Hyatt Centric, the brand blends elevated cuisine with a social atmosphere, creating a destination where every meal feels immersive, expressive, and made to be shared.

SERVICE

Naming

Branding & Strategy

Environmental Graphics

INDUSTRY

Hospitality

CHALLENGE

Crafting a Brand Worth Gathering Around

Creating a hospitality brand that balances premium dining with a playful, energetic personality.

Designing a mascot that feels distinctive, memorable, and practical across every brand touchpoint.

Building a cohesive identity that translates seamlessly from graphics into the physical space.

Aligning multiple stakeholders, architects, and execution partners without losing creative intent.

SOLUTION

Designed to Come Alive

We built Oohmami from the ground up, shaping everything from its name and visual identity to the smallest details across the space. The mascot, graphics, menus, signage, uniforms, and environmental elements were designed as one connected system, creating a brand experience that feels vibrant, immersive, and unmistakably its own.

BRAND IDENTITY

Built Beyond the Logo

The identity was designed to move naturally across every guest interaction. Bold typography, expressive illustrations, a vibrant colour system, and playful graphic elements come together to create a visual language that feels premium without taking itself too seriously, giving Oohmami a personality that's impossible to miss.

IMPACT

A Brand That Sets the Mood

Oohmami opened with an identity that extends far beyond its food. Every touchpoint works together to shape a memorable dining experience, creating a brand that feels cohesive, instantly recognisable, and built to leave a lasting impression long after the table is cleared.