To position Better Nutrition as a credible and reliable nutrition product.
Launching the product in a sensitive and highly competitive market.
Highlighting the product USPs through photos and videos and creating a key differentiator.
Creating a flawless website experience for the users.
With hundreds of brands launching in the health and nutrition space, it was imperative for us to effectively communicate the key differentiator and USPs of the product, with clear sectioning, we highlighted the most important aspects of the product: the problem it solves, how it is different, it’s ingredients, certifications, and social proof.
The website design was carefully crafted, with clean and minimal design focusing on the most important aspects of the brand and the product.
To top off the clean and easy-to-navigate design, we integrated several features in the website that allowed customers to complete their purchases quicker, we also incorporated features that allowed for effective customer interaction and engagement.
The lifestyle shots were designed to create a relatable and aspirational image of the products, while the product shots were aimed at showcasing the key aspects of the product itself. We also created several engaging videos that highlight the product, its features, and its unique selling points (USPs).
Better Nutrition’s product launch exceeded all expectations, thanks to an easily navigable website, captivating visuals, and outstanding videos. The flawless skin trend took the internet by storm, generating an incredible amount of traction that surpassed our expectations. Surprisingly, the interest wasn’t limited to women but also attracted a significant number of men.
