Remarketing is a powerful marketing technique that is often overlooked. It’s time for marketers to start using remarketing to drive sales and grow their business. The following blog post will show you how you can use remarketing to increase your online sales, what the benefits of remarketing are, and why it’s important for you as a marketer to be aware of this potentially game-changing strategy.
Let’s get started!
What is Remarketing?
Remarketing is when you speak to your past customers by showing them ads that are tailored specifically for what they have been browsing on the internet.
Remarketing allows companies and marketers to target people who previously visited their website or downloaded a digital publication, but left without making any kind of purchase decision. This can be done through either Facebook Ads (‘Facebook Remarks’) or Google AdWords which will help boost brand awareness and increase sales opportunities with these potential buyers in mind!
You may have heard of this technique before. It has been proven as one of the most effective ways for marketers to keep in contact and connect with potential customers who are looking into buying something from them!
Why is Remarketing Important?
You’re probably thinking, “Why would I want to advertise something again for people who have already seen it?” It turns out that remarketing can be a powerful tool in your marketing strategy. People forget about websites and products because they don’t feel as if the information is relevant or important anymore (plus their attention span has been shortened). Remarketing helps them remember what you offer by showing ads every time a blog post of theirs gets shared on social media or when someone visits sites similar to yours. In summary, there are three main things remarkeeters do:
- Remind potential customers of offers/products they’ve missed
- Reiterate benefits of existing offerings
- Present new product lines and promotions based on past viewing habits so consumers see value in patron
The brand was just as popular outside UK and US. McDonald’s had successfully established themselves in Canada, Australia, Japan, and Germany by the time the iconic Golden Arches made their debut appearance in 1974 in the UK. By 1988, worldwide sales had topped $16 billion.
Today, McDonald’s is represented on all five continents from Beijing to the Arctic Circle.
How to Target Your Customers with Remarketing?
Remarketing is a great way to get your brand in front of potential customers who might have otherwise been outbid on an auction. This can be done through the use of keywords that are relevant to you, as well as having ads appear based on pages they’ve viewed or items they’ve searched for before but didn’t purchase. For example, if someone has visited and shopped from one website I own then their ad will pop up when browsing other sites related to similar products; like another site I also run where there happen to be some shoes available which could suit them better than what was offered at my first store!
As a marketer, you want to reach your potential customers as often and in the most effective way possible. Guidelines for your remarketing campaign:
- Uniquely tailor each ad so it’s relevant and pulls people back into the brand; don’t just use one template that everyone sees!
- The length of time between someone viewing an advertisement vs clicking should be short – think about seconds, not minutes (the shorter duration will likely increase clicks).
The idea for a drive-thru restaurant sprang from the need to solve a local sales problem. When soldiers from a nearby army base in Arizona were forbidden to leave their cars in military fatigues, the first McDonald’s drive-thru was born. The idea was an instant hit. Today, drive-thru accounts for more than half of McDonald’s business in many of its international markets.
McDonald’s first entered the market in the UK in the mid-1970s, the path for fast-service restaurants was already well established with fish and chip restaurant chains.
The fast-food restaurant market has seen consistent dynamic growth since then. The market has also become highly competitive with international chains such as Burger King, KFC, and Pizza Hut.
Despite the increase in competition, McDonald’s continues to grow with its iconic Golden Arches.
Remarketing is an excellent way to drive more sales, but it takes time and effort. It’s important you set up your campaigns correctly so they are optimized for success. We’ve outlined some of the best practices we recommend following when creating remarketing campaigns in this blog post so that you can make the most out of these fantastic digital marketing strategy options. What strategies have worked well for you? Let us know!