What is Branding for Startups? An Imperative First Step Guide.



10 min read

What is Startup Branding?

Before you pop that bottle of celebratory champagne on account of having a startup, there is one very important thing you must do. How you present yourself to the world is everything! So it just becomes much more apparent that you need to work on branding for your startup. Building an image from the get-go provides more confidence in your company to get where you want to go. 

A company’s brand must accurately reflect who they are as a company, along with their goals. Remember, the chief principle is how you want potential customers to see and feel about you.

All of an organisation’s stakeholders are impacted by its brand. You are accountable to consumers who choose its products over those of competitors. Not to forget, the team members who define the company’s values and mission. Last and certainly not least,  shareholders, who determine which company they feel a connection to. So… no pressure or anything, but at least now the need for branding couldn’t be more obvious!

Importance of Branding for Startups

Many people these days are not spending too much money on what they don’t see as important. Many startups would rather replicate their competitors’ branding. They even hop  to the most recent online trends than invest time and money in developing their own. That is highly ineffective!

If you don’t have a strong brand identity system, you won’t be able to advertise a good or service in the long run.

The importance of branding for startups is that you can influence a customer’s subconscious right from when you start. They will be able to choose your company’s goods and services over those of competitors. 

By connecting emotionally with your customers, you can defeat competitors in the same niche. Winners are the entrepreneurs who incorporate branding that communicates their missions and aims. Connecting with buyers’ personas will always have an edge.

How to build your own startup brand

You didn’t think we were done, did you? The most important part, AKA, the part where you learn exactly how to tailor a brand to your startup, is just ahead. Branding right from the start is quite an easy thing to picture, but a lot more work goes into it than anticipated. It is more than just design. It involves putting everything that represents your brand into a tangible (visible) form. Let us learn together how we can build a start-up brand

Reconnect with your story

Your story of how you got your feet up off the ground and took that leap of faith is completely unique to you. That story alone helps build a brand image that is much more tailored to your company and what it wants to sell. 

Also, adding elements of your own life to the kix really spices up the entire conversation. This will ensure to whom the brand belongs to and what they have had to overcome to get to this stage in their lives. 

You will realise the reality behind your passion to launch this business as you go deeper to comprehend your own personal life narrative.

Re-evaluate Your Current choices

Names that you have picked or images you have selected for your brand could easily make or break the deal. No one would blame you for turning your back now. But facing it and actually creating something of worth is much more plausible for your brand. 

Rebuilding your brand from square one isn’t the worst thing. It can sometimes be a blessing that helps you assess and fix whatever you feel you need to amend about your brand.

Find your Voice

We know this sounds quite cheesy, but your tone and voice are the glue that hold your brand together at its seams. The proper tone, be it serious, quirky, classy or official, simple, can help set the mood. And when the customer finds the same wavelength as your voice, sales wouldn’t be a problem. You will have a product and customer relationship that would convert into sales in no time.

Bringing it all together

It’s critical that you take the time to present what you’ve worked on. Having all your elements prepared along with your designs with colors, logos, brand watermarks or any other aspects in one place can really make all the difference. It reminds current employees of what you want to go for with brand image. It also helps newer recruits understand the company a lot better.

Consistency is key

The final cherry on the top is consistency. Be consistent with your representation on your social media handles and advertisements. This helps you stand out amongst the crowd. And doing so repeatedly establishes your market position and your customer base. 

There are many places you can look to for help regarding branding for your startup. For starters, Brandemic is one of the best branding companies for startups in India, having won many accolades in their field. We have a unique client roster and are able to work with anything. Now that you have all this figured out, what are you waiting for? Brand your startup the right way and join our network now!