BTR farms is a flagship farmhouse project in Hosur, Tamil Nadu from the Minerva Group based out of Bangalore. We were approached by their team for designing their brochure.
The brochure project was extremely interesting, we wanted to animate the entire experience with a Farmville kind of theme - a famous Facebook strategy game from the 2000s. The design would help position the brand extremely differently, in a clogged market of real estate companies that try to focus on trust and excellence, innovation is somewhat lost and unseen. The entire brochure was custom designed with illustrations and animated characters, the character and animations were structured in a way that could scale across all projects of BTR farms. The animated experience adds to the entire buying experience for the investors.