Klayzo

ABOUT

Klayzo is a trusted care and play destination by KLAY — thoughtfully designed for children to explore, learn, and grow in a safe, stimulating environment filled with creativity and curiosity. It empowers parents with peace of mind, knowing their little ones are engaged in joy-filled, enriching experiences tailored to each child’s unique personality, interests. Backed by expert guidance and a nurturing space, Klayzo is where imagination runs free and childhood is celebrated every day.

SCOPE

INDUSTRY

Childcare & Play

CHALLENGES

Drop off,
Play on!

01

Creating a brand that appeals to both kids and parents, striking the right balance of playfulness and trust.

02

Standing out in a category dominated by traditional, supervision-heavy play spaces.

03

Making the space feel premium and personalized without overwhelming the simplicity of play.

04

Designing a scalable, modular system that reflects the evolving, creative nature of the brand.

SOLUTION

A Modular, Bold Identity
for Imaginative minds

Klayzo’s brand identity is built around the idea of exploratory freedom — where play becomes a path to learning and discovery. The geometric logo and modular visual language highlight creativity and independence, while the mascot “Zo” the owl adds warmth and character. A bold and playful color palette fosters emotional connection and builds brand recognition. Together, the elements craft a fun yet secure experience that parents trust and children love.

Let’s Make Today Awesome!

IDENTITY

The Klayzo wordmark is a playful fusion of geometry and clarity. It’s bold, curious, and made for a space where children can be themselves. The modular design system allows dynamic brand storytelling through shapes and characters, adapting across mediums while keeping a consistent, inviting tone.

Brand Mascot

The brand mascot, a cheerful and expressive owl, symbolizes wisdom, curiosity, and playfulness. The owl’s diverse poses and accessories enhance relatability and versatility, appealing to both children and adults. It embodies the brand’s engaging and fun-loving personality

IMPACT

Flueling Creativity

Effective branding for Klayzo builds trust by blending warmth, creativity, and safety — making it the go-to choice for modern parents seeking reliable play spaces. With expert-curated programs, real-time CCTV access, and modular activity zones, the brand offers both reassurance and excitement. A cheerful mascot, vibrant visuals, and a flexible identity system help Klayzo stand out from traditional childcare services. This consistent, engaging brand presence positions Klayzo as a pioneering force in India’s care and play space, paving the way for expansion and lasting loyalty.

Make The Move

REACH OUT

If you’re looking for a holistic agency to work on your big dream, just say the magic words!

More
Good Stuff

Empowering your global academic journey

Switch it up

madebybrandemic