Since its inception in 2021, Freakins has embarked on an exhilarating journey fueled by a relentless passion for pushing boundaries and fearlessly experimenting with denim wear. The brand lives by the mantra “Embrace the Unconventional,” driving it to constantly reimagine denim staples and deliver a weekly rotation of fresh, Gen-Z-inspired styles. From summer casuals to dresses, jackets, jeans, accessories, and more, this Mumbai-based lifestyle clothing brand offers over 35 categories and showcases a stunning collection of 800+ unique designs.
For Freakins, a casual clothing brand that’s become synonymous with style and comfort, the brand identity we developed is meant to serve as a compass through their journey. In a sea of fashion choices, Freakins found its unique voice by establishing a brand identity that resonates with its audience.
This identity encompasses more than just a logo or a catchy tagline; it’s the very essence of the brand. From choosing fabrics that prioritise comfort without sacrificing style to vibrant, Gen-Z-inspired designs, Brandemic has crafted a brand identity for Freakins that speaks to the bold, the unconventional, and those seeking self-expression through fashion.
Creating a brand identity that resonates with this diverse audience while maintaining consistency and relevance.
Positioning the brand in a highly competitive market with many competitors.
Voicing the exact vibe of the brand to portray an image that needed a cohesive flow.
Looking similar to or mixing up with other brands could cause brand image issues.
We wanted to use bold and impactful colours and fonts to start Freakins off on the right foot.
We wanted to design the UI in a way that flows with your thought process of purchasing clothes. And that’s just what we did!
We’ve designed a stunning website for Freakins that truly highlights their exceptional range of casual clothing. With user-friendliness as a top priority, the website is intuitively designed, ensuring effortless navigation while serving as an effective lead-generation platform. The Freakins website boasts a distinctive approach, combining elements of an e-commerce platform with a custom inquiry funnel, providing visitors with a seamless and engaging experience.
Brandemic’s collaboration with Freakins brought about a remarkable transformation in the brand’s online presence and overall image. The revamped website, infused with creative energy and intuitive design, became a digital storefront that not only showcased Freakins’ casual clothing offerings but also captivated visitors with its custom motion animations. This revitalized digital identity not only attracted a more diverse and engaged audience but also led to a substantial increase in lead generation.