Freakins

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ABOUT

Since its inception in 2021, Freakins has embarked on an exhilarating journey fueled by a relentless passion for pushing boundaries and fearlessly experimenting with denim wear. The brand lives by the mantra “Embrace the Unconventional,” driving it to constantly reimagine denim staples and deliver a weekly rotation of fresh, Gen-Z-inspired styles. From summer casuals to dresses, jackets, jeans, accessories, and more, this Mumbai-based lifestyle clothing brand offers over 35 categories and showcases a stunning collection of 800+ unique designs.

SCOPE

INDUSTRY

Every stitch tells
a brand story

IDENTITY

For Freakins, a casual clothing brand that’s become synonymous with style and comfort, the brand identity we developed is meant to serve as a compass through their journey. In a sea of fashion choices, Freakins found its unique voice by establishing a brand identity that resonates with its audience.

This identity encompasses more than just a logo or a catchy tagline; it’s the very essence of the brand. From choosing fabrics that prioritise comfort without sacrificing style to vibrant, Gen-Z-inspired designs, Brandemic has crafted a brand identity for Freakins that speaks to the bold, the unconventional, and those seeking self-expression through fashion.

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CHALLENGES

Consistency and cohesion
going hand in hand

01

Creating a brand identity that resonates with this diverse audience while maintaining consistency and relevance.

02

Positioning the brand in a highly competitive market with many competitors.

03

Voicing the exact vibe of the brand to portray an image that needed a cohesive flow.

04

Looking similar to or mixing up with other brands could cause brand image issues.

UI/UX DESIGN

We wanted to use bold and impactful colours and fonts to start Freakins off on the right foot.

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Streetwear made
simple and bold

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Flow is key

We wanted to design the UI in a way that flows with your thought process of purchasing clothes. And that’s just what we did!

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E-commerce made simpler than you know

WEB DEVELOPMENT

We’ve designed a stunning website for Freakins that truly highlights their exceptional range of casual clothing. With user-friendliness as a top priority, the website is intuitively designed, ensuring effortless navigation while serving as an effective lead-generation platform. The Freakins website boasts a distinctive approach, combining elements of an e-commerce platform with a custom inquiry funnel, providing visitors with a seamless and engaging experience.

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Mastering the Art of Website Testing and Launch: Ensuring a Seamless Digital Experience
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IMPACT

Small changes lead to
big results

Brandemic’s collaboration with Freakins brought about a remarkable transformation in the brand’s online presence and overall image. The revamped website, infused with creative energy and intuitive design, became a digital storefront that not only showcased Freakins’ casual clothing offerings but also captivated visitors with its custom motion animations. This revitalized digital identity not only attracted a more diverse and engaged audience but also led to a substantial increase in lead generation.

Make The Move

REACH OUT

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