Blitz, a product of Iceberg, is the ultimate energy drink for those who seek to sharpen their focus and power through their day with an extra boost of vitality. Blitz fuels both the body and the mind, helping you stay sharp, energized, and productive. It offers a performance-driven experience for those striving to hone their edge and reach the top.
SCOPE
Branding
Packaging
Web UI/UX
Webflow Development
INDUSTRY
Energy Drink
CHALLENGES
Blitz it Up
01
Designing an identity that stands out from the
competition in the Indian Market
02
Depicting the concept of improved athletic
performance and focus
03
Balancing colours for optimal print for packaging
04
Building a brand identity that is cohesive
and memorable
SOLUTION
An identity that thrives
The use of vibrant red and neon green amplifies the sense of vitality and performance, reflecting Blitz’s promise to energize both mind and body. This striking visual identity perfectly captures the brand’s essence, making it a powerful representation of the energy drink’s vibrant impact.
Hone Your Edge
IDENTITY
The Blitz logo features a bold handwritten script that exudes both energy and power. Its sharp, angular lines and zig-zag design elements capture the brand’s dynamic essence, symbolizing movement, speed, and focus.
Live Website Preview
IMPACT
Turning Vision into Action
The branding and packaging of Blitz will significantly boost its market presence by creating a bold and dynamic visual identity that resonates with its target audience of knowledge workers and young professionals. The sharp, energetic design and vibrant colors like red and neon green will make it stand out on shelves, immediately grabbing attention. By aligning the packaging with the brand’s core promise of enhancing mental performance and vitality, Blitz positions itself as more than just an energy drink—it’s a tool for success. This distinct identity will drive brand recognition, foster loyalty, and differentiate Blitz from competitors focused on physical performance.
