Eximius Ventures is a leading Sector Differentiated Pre-Seed Fund that is focusing primarily on Investments in startups that are looking to create an Impact from India to the Globe. It is headed by Pearl Agarwal and Preeti Nellore, who are Industry Veterans with a multitude of Experience.
To address the challenges, we implemented a strategic, phased approach over three months, focusing on SEO, content creation, and optimization.
Identified high-volume keywords in venture capital, startup funding, and investment trends.
Analyzed competitors' content strategies and backlink profiles to discover opportunities.
Optimized meta tags, headings, URLs, and existing content for target keywords.
Developed a content calendar and created blog pages to improve keyword targeting.
Conducted an audit to fix crawlability and site performance issues, addressing the core technical challenges.
Produced high-quality blog posts and guides aligned with the content strategy, aiming to educate and engage the target audience.
Reached out to industry blogs and relevant sites for guest posting opportunities to build backlinks.
Tracked traffic and engagement using Google Analytics, refining strategies based on insights.
Focused on strategic long-tail and high-volume keywords relevant to the industry, optimising content for search engines while addressing the audience’s pain points and needs.
Created interconnected articles around core topics to build an SEO-friendly resource hub and keep readers engaged.
Continuously improved content based on performance data and updated industry information.
Experimented with new content formats and channels, such as podcasts and forums, to widen audience reach.
Enhanced local SEO with Google My Business listings and client reviews to improve local visibility.
Analyzed conversion rates and implemented A/B testing on landing pages to drive better engagement.
Throughout the campaign, Eximius Venture experienced remarkable improvements in its organic presence and website performance. By addressing technical issues, creating high-quality content, and optimizing the site for relevant keywords, we achieved substantial growth in traffic, engagement, and search visibility.
The number of monthly organic visitors increased from 0 in March 2024 to 7359 by September 2024. This represents an astounding 73,000% increase in organic traffic, demonstrating the impact of a targeted SEO strategy. The steady traffic growth not only brought more visibility but also attracted more qualified leads to the site.
Starting with only 358 backlinks, we saw a gradual increase to 485 backlinks by September 2024, a 35% increase. This increase in backlinks came from targeted outreach to industry blogs and publications, bolstering the site’s credibility and authority in the venture capital space. These links were sourced from reputable, high-authority domains, which contributed to higher search rankings for critical keywords.
The on-page SEO score improved from 71 in March 2024 to 96 by September 2024, a 35% increase. This improvement was driven by thorough optimization of meta tags, headings, internal linking, and content updates. Fixing technical SEO issues also played a vital role in achieving a higher score, which in turn positively affected search engine rankings.
By focusing on strategic keyword targeting in the venture capital sector, we saw a substantial increase in the number of indexed organic keywords. The blog library and content calendar development ensured that we targeted a wider array of relevant search queries, helping drive both short-tail and long-tail keyword rankings.
The overall impressions and clicks saw a significant rise as the content became more visible in SERPs (Search Engine Results Pages). The cumulative SEO efforts resulted in higher click-through rates (CTR) for targeted pages, increasing both site engagement and lead generation opportunities.
