When people find out I live a double life, they usually ask, “How do you balance it all?” By day, I’m a hardcore SEO strategist and business developer at Brandemic, and by night, I’m spinning tracks as a DJ at top nightclubs in Bangalore. It’s a mix of digital savvy and high-energy beats, algorithms by day, and vibes by night. These worlds might seem poles apart, but they actually fuel each other, giving me a unique edge in both fields. Here’s how I do it, why I love it, and why I wouldn’t trade it for anything.
I didn’t exactly plan on juggling SEO and DJing as careers; both just sort of evolved from my passions. My SEO journey started with Brandemic, where I spend my days optimising websites, handling business development calls, and managing DotMe, a community of creators that I’m genuinely passionate about. The SEO side of things keeps my mind sharp, my skills fresh, and has me constantly finding ways to bring traffic and visibility to brands.On the flip side, my DJ journey has been an entirely different kind of hustle. I’ve always had a thing for music, but I took it seriously only in 2017. The first couple of years were tough; I was unknown, grinding through unpaid gigs just to get a spot behind the decks. There were nights where I played to near-empty rooms or crowds that didn’t know my name, but I kept at it. Today, I’m the head resident DJ at one of South Bangalore’s top nightclubs and freelance across the city. It’s been a wild ride, and honestly, I wouldn’t have it any other way.
Aside from SEO and DJing, managing DotMe has been one of my favourite parts of the journey. DotMe is a community that brings together creators from all backgrounds, and because I’m an artist myself, building this space felt natural. I understand the creative grind, the hustle to stand out, and the need for the right tools and support. Working on DotMe doesn’t feel like work; it’s where I can help people like me reach their full potential. It’s my way of giving back to the creative community while staying engaged with what I love. This balance, of growing businesses during the day and building a creator community after hours, keeps me grounded, inspired, and fully charged to take on both worlds.
Balancing these two intense jobs means I’m constantly switching mindsets. In SEO, it’s all about structure, analysis, and precision. I’m diving into algorithms, keyword research, and strategies to push websites to the top. But come nighttime, I switch gears entirely. When I’m DJing, it’s about letting go, feeling the music, and syncing with the crowd. There’s no structure to it—just instinct, creativity, and adrenaline.
The key to making it work? Balance. SEO is intense, requiring a clear mind and the ability to focus on the details. DJing, though, is pure energy and vibes. The balance between these two is what keeps me motivated. I start my mornings with SEO and business development calls, and by evening, I’m setting up my playlists, ready to dive into the beats.
Here’s the thing most people don’t realise, SEO and DJing have a lot in common. Both require you to understand your audience. As an SEO pro, I’m constantly optimising for user experience, figuring out what users want and how to reach them. As a DJ, I’m doing the same thing—reading the room, feeling the crowd’s energy, and delivering what they’re craving.
DJing has taught me to think on my feet, which has made me way more flexible and creative with SEO. The improvisation I bring to my sets helps me approach SEO challenges from different angles. Whether it’s changing up an SEO strategy or adjusting a DJ set, creativity and flexibility are what keep both careers fresh and exciting.
SEO and DJing share another thing in common, they both evolve fast. In SEO, algorithms are always changing, and staying on top means keeping up with new trends and tools. I spend a lot of time reading up on the latest updates from Google, checking out new tools, and experimenting with strategies.
Similarly, in DJing, music trends are always changing. I constantly update my playlists, looking for the freshest tracks to keep the crowd on their toes. Just like SEO, you can’t rely on old hits forever. The only way to stay relevant is to keep evolving. This constant learning keeps things exciting, and it’s what makes the grind worthwhile.
One of the best things about DJing is that it’s the perfect mental reset. After a day of SEO audits, keyword research, and business development calls, I can’t think of a better way to unwind than by stepping into the DJ booth. The music takes over, and I can let go of the structure and analysis that SEO requires. For a few hours, I’m just in the moment, feeling the energy of the crowd.
It’s a reminder that there’s more to life than algorithms and data. DJing gives me a creative outlet where I can be free, play around, and enjoy the vibe. It’s not just a side gig; it’s a break from the routine that recharges me for the next day.
Managing two demanding jobs is no joke, and staying organised is what keeps me going. From calendars to task managers, I rely on every tool available to juggle my SEO work with DJ gigs. If I didn’t have a solid system in place, burnout would be inevitable.
Each day is a mix of SEO strategies, client calls, business development, and DJ prep. It’s intense, but the satisfaction of seeing my SEO campaigns succeed and my DJ sets come to life makes it worth it. Organisation is everything, and having a structured routine lets me keep up with the craziness of both worlds.
At the end of the day, both SEO and DJing are about impact. In SEO, I’m helping brands grow their online presence, connecting them with the people searching for their services. In DJing, I’m connecting with people on a different level, creating experiences they’ll remember.
Both roles are about delivering value, whether it’s getting results for a client’s brand or giving a crowd an unforgettable night. When I see a campaign perform well or a dance floor packed with people feeling the music, that’s the high that keeps me going.
Neither of these careers happened overnight. Both require dedication, persistence, and a lot of learning. In SEO, a single mistake can affect a campaign, while in DJing, playing the wrong track can kill the vibe. Every challenge I’ve faced has made me better at what I do, and every success has fueled my passion for both fields.
Building a career in SEO and DJing is a marathon, not a sprint. Both require the patience to learn, experiment, fail, and then get back up. And that’s the journey I’m here for.
People often ask me why I take on two demanding careers, and my answer is simple: I love both worlds. The passion for SEO and DJing drives me every day, even when it’s exhausting. It’s that passion that makes the late nights, the early mornings, and the back-to-back grind feel like a privilege, not a chore.
The excitement of nailing an SEO strategy or dropping the perfect beat on the dance floor, that’s what makes it all worth it. When you’re passionate, the work doesn’t feel like work; it’s just part of the journey.
It’s all about staying organised. Mornings are for SEO, nights are for DJing, and a structured routine keeps both worlds balanced.
My love for creativity and problem-solving. SEO and DJing let me connect with people in different ways, and I’m passionate about both.
DJing keeps my creativity sharp and helps me think outside the box when tackling SEO problems. Reading crowds translates to reading digital audiences.
Building a creator community that inspires others. DotMe is my way of connecting with artists and helping them grow, which fuels my own creativity.
Constant learning is key. I’m always reading about SEO trends and discovering new music. Both require staying relevant to succeed.
Growing my SEO expertise and expanding DotMe’s community, while continuing to spin beats and keep the dance floors alive.
