Assembly Travel

Bringing Convenience To Travel

White stylized three-wave icon followed by the word ASSEMBLY in white capital letters on a dark green background.

ABOUT

Assembly Travel is the ultimate destination for premium travel luggage, laptop bags, and travel accessories. With a well deserved television feature on Shark Tank India, their team has spared no effort in crafting sleek designs and carefully selecting durable materials to guarantee that Assembly Travel offers everything necessary to enhance your travel experience in style. Whether you are heading out on a business trip or setting off for a weekend getaway, you can rely on Assembly to keep your essentials organised and shielded every step of the journey.

SERVICE

Web UI/UX

INDUSTRY

Travel Accessories And Retail

Man and woman sitting with three hard-shell rolling suitcases against a pink background; man wears brown cardigan and jeans, woman wears blue long sleeve and jeans, seated on cube stools.

Open laptop displaying an online shopping page for a green and white hard-shell suitcase named Stark Pro Green, priced at Rs. 5,999 with a 15% discount and customer ratings, showing size options, color variants, and add to cart button.

A woman in a sleeveless rust-colored dress stands next to a tall orange pedestal with a beige vase on top, holding a large brown and black leather bag with the label 'ASSEMBLY' in front of a beige background.

CHALLENGE

Finding A Balance Between Simple And Informative

Ensuring that the simplistic design did not compromise the functionality of the UI/UX.

Balancing the desire for minimalism with the need to convey a wide range of features

Adapting the UI/UX to accommodate different styles while maintaining visual harmony.

Maintaining a consistent and intuitive user experience.

A smiling woman with curly hair packing colorful clothes into a suitcase with packing organizers, surrounded by other luggage and shoes.

Woman with long dark hair wearing a sleeveless beige top, a dark pleated skirt, and black ankle boots, leaning on the handle of a blue and brown wheeled suitcase placed on a white pedestal against a peach background.

SOLUTION

Addressing These Challenges Head-On

To ensure that the minimalistic design did not compromise functionality, Brandemic started by refining the UI/UX until it struck the perfect balance between simplicity and usability. We implemented interactive elements and intuitive navigation to effectively convey the wide range of features within Assembly’s product lineup while maintaining a clean and minimalist design aesthetic. Additionally, we used responsive design principles to seamlessly adapt the UI UX, ensuring visual harmony and a consistent, intuitive user experience across all platforms.

Four vertical color bars showing dark teal, beige, dark reddish brown, and white from left to right.

Two smartphones showing different app screens: the left phone displays a product list with images and prices for bags and luggage items; the right phone shows a career opportunity page inviting users to join teams like Operations and Digital Marketing, with a job title for Content & Community Associate Role.

Person holding a green and white hard-shell suitcase labeled Assembly, alongside product details showing 'Stark Pro Green' priced at Rs. 5,999.00 with 15% off, 4.6/5 star rating from 10 customer reviews, and a size guide describing cabin, cabin pro, medium, and large luggage options with corresponding liters and recommended packing days.

Website homepage of Assembly featuring a tropical beach with turquoise water and a person swinging on a rope swing tied to a palm tree, with text "We're Travelers" and a play button overlay, plus three images below showing a woman packing a suitcase, a person standing with a suitcase, and two people taking a selfie outdoors with luggage, followed by the text "Become a Traveler with Assembly."

BRAND EXPERIENCE

Experiences Designed For Visual Appeal

We wanted to showcase our proficiency in design by adapting to the minimal style of Assembly while also enhancing the web experience.

IMPACT

Making A Bang In All The Right Ways

The work Brandemic did for Assembly with their UI and UX designs is proving to be quite visually captivating and could open gateways for more influx of potential customers for them. We were also successfully able to position their brand well enough to reach their desired customer base.