Roots Zero Waste Website
Website Design & Development
This was one of our most beautiful projects not just in terms of design but also in the thought behind the core business. Roots wanted to create awareness regarding the uncontrollable global pollution that is a cause of climate change by providing people a zero-waste alternative to daily essentials.
Roots Zero Waste
To generate curiosity amongst the buyers with our branding regarding what the product stood for.
To create a strong brand recall amongst the consumers.
Integrate a seamless flow across the website so buyers can checkout quicker.
To integrate nudges to solve the biggest problem in E-com: abandoned carts.
We went ahead and created a very unique-looking website that incorporated all the brand elements to build a strong recall. We emphasized the vision behind the company and the brand story to create a connection with the audience. Further, we integrated simple checkouts, seamless flow, and automated email systems to give a push to the entire sales process.
Roots became an instant hit amongst nature lovers and enthusiasts. We were able to generate sales in the first 5 days of launching the website. We got consistent sales, people could resonate with the brand story and found it easy to complete their purchases on the website.
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