Common UI/UX Mistakes to Avoid When Designing Your Website



15 min read

Creating a compelling user experience (UX) and user interface (UI) design can be a tricky task for any developer or designer. It requires both skill and knowledge to create a product that not only looks good but also functions properly.

Unfortunately, there are many mistakes that designers often make when creating a UI/UX design. From not understanding user needs to neglecting to consider accessibility, these mistakes can cost time and resources and often result in a less-than-ideal user experience.
Avoiding these common mistakes can significantly improve the quality of your design and create an enjoyable experience for your users. Read on to learn more about the seven most common mistakes to avoid when UI/UX design.

Not Understanding the User Needs

Understanding the user’s needs is one of the most important aspects of designing a new website. Look for answers to the following questions:

What problems are your users trying to solve? 

What goals are they trying to achieve? 

How are they currently going about solving these problems? 

Understanding these aspects of your users can help you create an effective solution for your visitors. If you don’t consider your users’ needs, you’ll likely make a design that doesn’t address their issues. This can cause frustration and result in low conversion rates.
It can also affect your credibility as a designer. If your design doesn’t meet the needs of your users, then you likely won’t be able to reach the goals you’ve set for your business, such as increasing conversions or increasing revenue

Neglecting Navigation

When it comes to website navigation, clear and intuitive is key. A confusing or complex navigation system can be a major obstacle for users trying to find what they’re looking for. It’s like trying to find your way out of a maze with no map – frustrating and time-consuming. On the other hand, a clear navigation system is like having a GPS in your car – it guides you to your destination with minimal effort.

Another critical aspect of website navigation is consistency. Users should be able to find what they’re looking for in the same place across different pages of the website. This makes it easy for them to remember where to find things and helps them navigate the site more quickly.

When creating a website, it's essential to consider:

  1. How people with different abilities will access it?
  2. What is the easiest way for your users to navigate through your content? 
  3. What information should be easy to find, and what should be more difficult to locate?
In summary, a clear and easy-to-use navigation system is essential for a positive user experience. A main navigation menu, drop-down menus, and breadcrumb trails, along with consistency, can help guide users to the information they need with minimal effort. It’s like a roadmap to the information they seek, making their journey on the website smooth and efficient. Designing a user-friendly website will allow all visitors to navigate your website easily.

Poor Information Architecture

Many designers overlook the importance of information architecture (IA). You may think that IA only applies to websites with complex or heavily researched content. However, this isn’t the case. IA organises all types of content, regardless of type, length, or subject matter.
IA is important because it creates a logical path for your users to follow. It helps visitors better understand your content, which can lead to increased conversions. If you don’t consider your IA, you may end up with a design that doesn’t make sense to your visitors. Visitors may become frustrated by the lack of structure and may leave your site without converting.
IA can be incredibly challenging when designing a website for a client. The content may be complex or extensive, or it could be a lengthy process to obtain that content. If you lack the resources or time to create an IA design, you can create a simple information map instead. This can help you better understand the content and create a more effective strategy.

Unintuitive Navigation

Another typical mistake designers make is creating an unhelpful navigation structure. Visitors will likely leave your site if they can’t find what they’re looking for. If your navigation is unhelpful, you risk losing potential customers. If your navigation is cluttered or difficult to understand, you may lose visitors before they even make it to your product or service pages. When designing a navigation system, it’s essential to keep your user’s needs in mind. It’s also important to consider your visitors’ browsing habits.
Ask yourself this:
Does your navigation make sense, given how people will navigate your site?
If you don’t consider such factors, you may create confusing or frustrating navigation for visitors. You may also make a navigation system that is too long, resulting in a negative experience. Keep your navigation system simple and easy to navigate. Also, consider adding a navigation bar to your homepage. This can help visitors quickly find the information they’re looking for, even if they don’t know how to navigate your website.

Unresponsive Design

When building a new website, you may want to create a modern design incorporating minimalism and simplicity. These are all great qualities for a website design. However, creating an unresponsive layout can be a mistake. An unresponsive design does not work well on mobile devices. This can cause frustration for visitors who are trying to navigate your website on their smartphones.
If a large percentage of your traffic comes from mobile devices, an unresponsive design can drastically affect your conversion rates. Visitors who cannot easily navigate your website on their smartphone will likely give up and leave.
If you create an unresponsive design, you risk losing your potential customers. It’s essential to consider your audience when designing a website.
If you don’t, you may create a design that is not suitable for your visitors. It’s very important to keep in mind that not all smartphone users are young. Many people over the age of 45 use smartphones as their primary devices.

Lack of Visual Hierarchy

Visual hierarchy refers to the order in which your visitors see the content. For example, if you place an image of your product above a paragraph of text, the visitor will see the image first. Then, they’ll read the text. This can be effective because it lets your visitors scan the page and quickly see the most critical content. It also helps visitors stay focused on their goals.
If you don’t consider visual hierarchy, you may create a design that doesn’t effectively show your visitors what’s most important. This can lead to confusion and frustration and prevent visitors from leaving your site before reaching their goal.
Visitors may also struggle to find the information they’re looking for. This can lead to frustration and prevent visitors from visiting your site. Designing a website with a clear visual hierarchy is challenging. However, it’s important to consider your content and decide what should be shown first, second, etc.

Inconsistency in Design

This may seem like a strange mistake to make, but it can often result in a poor user experience. If your website design is inconsistent, you can confuse your visitors and make your content less effective.
For example, if one page uses a blue header while another uses a green header, your visitors may not understand that both pages are part of the same website. This can lead to confusion and prevent visitors from fully understanding your product or service.
If you create an inconsistent design, you risk alienating your visitors and causing them to leave your site without making a purchase. Design consistency isn’t just about aesthetics.
It’s also about creating a consistent user experience that allows visitors to understand what your website offers more quickly.

Not testing

Lastly, not testing your website with real users can be a MAJOR mistake in the design process. It’s important to remember that the website is being built for the end-user, and it’s crucial to get their valuable feedback to ensure that the design and functionality meet their needs and expectations.
Testing with real users can help identify usability issues that may not be obvious to the design team. For example, a button or link that seems clear and intuitive to the designer may confuse users, or a layout that looks great on a computer screen may not be optimised for mobile devices.
Testing also allows you to gather data on how users interact with your website, which can be used to optimise the design and improve the overall user experience. A/B testing, user testing, and usability testing are all great methods to gather feedback and measure user engagement.
Additionally, testing can also help you to identify any accessibility issues that may exist on the website. This is particularly important as it ensures that the website is inclusive and can be used by all users, regardless of their abilities.
In summary, testing your website with real users is an IMPORTANT step in the UI/UX design process. It allows you to identify usability issues, gather data on user engagement, and ensure that the website is accessible to all users. Without testing, there’s a risk of launching a website that doesn’t meet the target audience’s needs and can lead to poor user experience and lower conversions.

To conclude

Designing a website can be like baking a cake; it takes a lot of ingredients and precision to make it just right. But just like a cake, it’s easy to make mistakes that can ruin the whole thing. These minor mistakes can ruin the entire experience.
But don’t worry; with a little bit of thought and consideration, you can avoid these pitfalls and create a website that is not only visually appealing but also user-friendly and inclusive. Start by thinking about who your users are and
what they need. Then, create a clear and easy-to-navigate information architecture.
Ensure your website has a consistent visual hierarchy, and use colours, typography, and images to support your message. And lastly, don’t forget about accessibility; make sure your website can be used by everyone, regardless of their abilities.
By following these tips, you’ll be on your way to designing a website that is not only a sight for sore eyes but also a  pleasure to use. So, go forth and bake that experience.

If you need any more information or help understanding UI/UX designing, reach out to us at [email protected] Our UI/UX experts are always up for a challenge or a cup of coffee.